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146 posts found

Harsh Makadia

2023-07-12

📝 Copywriting Formulas:
🪝 Hook analysis:	Direct Question Hook · Curiosity Gap · Inspiration/Aspiration Hook
📝 AIDA	(Attention, Interest, Desire, Action): Grab their attention, make it relevant, create a desire for the outcome, and tell them what to do.
📝 PAS	(Problem, Agitate, Solution): Identify a pain point, make the reader feel the pain more intensely, and then present your offer as the perfect solution.
🤔 Other notes:
Use of a metaphorical term ('Gmail Ninja') to create engagement
Use of hashtags

Ever thought you could become a Gmail Ninja? With Gmail housing 1.8 Billion active users, it's surprising how many don't know how to utilize this platform to its full potential! Hidden in this beast, are 10 miraculous productivity hacks that could potentially revolutionize your work life! Time to get your game face on these tips: #gmail #productivity #tips #tricks

👍 626 reactions💬 52 comments

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Bjion Henry

2023-07-10

📝 Copywriting Formulas:
🪝 Hook analysis:	Shocking Statement or Statistic · Curiosity Gap · Inspiration/Aspiration · Secret Reveal
📝 AIDA	(Attention, Interest, Desire, Action): Grab their attention, make it relevant, create a desire for the outcome, and tell them what to do.
📝 PPPP	(Promise, Picture, Proof, Push): A narrative arc. Make a bold promise, help the reader visualize it, offer proof you can deliver, and push them to act.
🤔 Other notes:
Uses emojis to enhance readability and engagement.
Emphasizes large numbers and financial success to capture attention.
Breaks down key points into digestible bullet points.
Implies future content (step-by-step guide) to retain audience interest.
Uses a common LinkedIn growth hack CTA (Click name + follow + bell).

23 year olds are making £70K a week using AI. The crazy world of AI-companions, and the insane numbers behind it… 🫂 A startup in this space just raised $150M at a $1BN valuation. 📈 It’s about to become a massive trend in the influencer space. 🏗 Step-by-step guide on how to build your own. _______ I'm Bjion Henry 🙋🏽‍♂️ Click my name + follow + 🔔 I build ChatGPT products that help businesses become more efficient. If you'd like to explore what AI can do for you, DM me.

👍 69 reactions💬 3 comments

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Matt Lakajev
2023-06-14
🪝 Hook analysis: Curiosity Gap · Joy/Humor Hook
Best thing about an overseas wedding. You can get married twice 😀
👍 77 reactions💬 21 comments
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Manoj Ahirwar

2023-05-05

📝 Copywriting Formulas:
🪝 Hook analysis:	Curiosity Gap · Inspiration/Aspiration Hook
📝 PAS	(Problem, Agitate, Solution): Identify a pain point, make the reader feel the pain more intensely, and then present your offer as the perfect solution.
📝 BAB	(Before, After, Bridge): Show them their current frustrating world ("Before"), paint a picture of their ideal world ("After"), and present your offer as the "Bridge" to get there.
🤔 Other notes:
The post demonstrates vulnerability by acknowledging potential negative perceptions of the decision.
It aligns with the "build in public" philosophy by sharing a significant life decision and future plans.
The use of relevant hashtags increases visibility.

Today I resigned from my job in Singapore. I will need to serve 2 months notice now. I know some might say it's a stupid decision but well maybe yeah. I will be starting a software development company (name and country TBD). I will also focus on building products that I want. I will also go wherever I want without needing permission for leaves. For 1 year I will try my best, And worst case scenario if nothing works then I will again to a full-time job and do this as a side hustle. wish me luck :) #job #building #singapore #buildinpublic

👍 135 reactions💬 19 comments

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Harsh Makadia
2023-04-17
🪝 Hook analysis: Numbers/Data Hook · Bold Promise/Solution Hook · Curiosity Gap
7 Copy-Paste ChatGPT Prompts to get work done smartly. These prompts are super handy in day-to-day use. Try them today to 10x your productivity. #chatgpt #promptengineering #ai
👍 637 reactions💬 66 comments
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Harsh Makadia

2023-04-10

📝 Copywriting Formulas:
🪝 Hook analysis:	Curiosity Gap · Numbers/Data Hook
📝 PAS	(Problem, Agitate, Solution): Identify a pain point, make the reader feel the pain more intensely, and then present your offer as the perfect solution.
📝 AIDA	(Attention, Interest, Desire, Action): Grab their attention, make it relevant, create a desire for the outcome, and tell them what to do.
📝 SCQA	(Situation, Complication, Question, Answer): For logical arguments. Set the scene, introduce a problem, ask the central question, and answer it with your solution.

With 100+ New AI tools released each week. Here are some of the New tools you should try #ai #chatgpt #aritificialintelligence

👍 256 reactions💬 54 comments

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Matt Lakajev
2023-03-14
🪝 Hook analysis: Joy/Humor Hook · Empathy/Relatability Hook
Last week I married my best friend And it was the greatest celebration of our lives. Thank you to everyone who was a part of it.
👍 363 reactions💬 158 comments
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Matt Lakajev

2023-02-07

📝 Copywriting Formulas:
🪝 Hook analysis:	Secret Reveal
📝 AIDA	(Attention, Interest, Desire, Action): Grab their attention, make it relevant, create a desire for the outcome, and tell them what to do.
📝 BAB	(Before, After, Bridge): Show them their current frustrating world ("Before"), paint a picture of their ideal world ("After"), and present your offer as the "Bridge" to get there.

I’m happy to share that I’m starting a new position as Founder & CEO at Betterline! It's been a long road the past 11 weeks But we are finally nearly here! Officially launching the 14th of February 2023! Working exclusively with Sydney Business Owners Who want to GROW!! By leveraging advanced AI tools and high tech.

👍 274 reactions💬 151 comments

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Matt Lakajev

2023-01-25

📝 Copywriting Formulas:
🪝 Hook analysis:	Secret Reveal · Curiosity Gap · Bold Promise/Solution Hook · Numbers/Data Hook
🧲 Lead Magnet:	early details about Betterline
📝 PPPP	(Promise, Picture, Proof, Push): A narrative arc. Make a bold promise, help the reader visualize it, offer proof you can deliver, and push them to act.
📝 PAS	(Problem, Agitate, Solution): Identify a pain point, make the reader feel the pain more intensely, and then present your offer as the perfect solution.
📝 5-Point Framework	A formula that preemptively answers your reader's unspoken questions: (1) What will you do for me? (2) How will you do it? (3) Who are you? (4) Who have you done this for? (5) What does it cost?
🤔 Other notes:
Uses bolding for numbers and key phrases to draw attention.
Breaks down a complex achievement into a simple, numbered list of steps.
Leverages personal success as a foundation for launching a new business/offering.
Emphasizes the simplicity of the process ('It's really that simple') to make it seem achievable.

Here's how I got 𝟮𝟲 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝘀 signed in 𝟲 𝗺𝗼𝗻𝘁𝗵𝘀. 𝟭 - We have an Offer that's so good, people genuinely feel stupid saying no to it. 𝟮 - We purchased ZoomInfo and spent a few hours nailing down our ICP and ripping all the contacts into the CRM. 𝟯 - I then made 5,000 Cold Calls and booked 150 meetings. This took me around 100 hours. 𝟰 - We booked so many meeting, I actually had to stop selling, and move into delivery for the next few months. And that's it. It's really that simple. So simple, that it inspired me to start a new company. Betterline. Launching next Friday the 3rd of February. Where I am ONLY going to work with Small Business Owners. In Australia. Who sell B2B. To help them achieve the same results. As I did during my time Tele-sense Advisory 𝘗𝘚 - 𝘋𝘔 𝘮𝘦 𝘪𝘧 𝘺𝘰𝘶 𝘸𝘰𝘶𝘭𝘥 𝘭𝘪𝘬𝘦 𝘴𝘰𝘮𝘦 𝘦𝘢𝘳𝘭𝘺 𝘥𝘦𝘵𝘢𝘪𝘭𝘴.

👍 148 reactions💬 81 comments

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Matt Lakajev
2023-01-07
🪝 Hook analysis: Secret Reveal · Bold Promise/Solution Hook · Direct Address Hook
How I use ChatGPT To close more deals. That every Sales Person should know. Immediately after the meeting ends. Paste your rough notes from the meeting into ChatGPT Then ask it. "𝘗𝘭𝘦𝘢𝘴𝘦 𝘤𝘢𝘯 𝘺𝘰𝘶 𝘤𝘰𝘯𝘴𝘰𝘭𝘪𝘥𝘢𝘵𝘦 𝘮𝘺 𝘯𝘰𝘵𝘦𝘴 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘮𝘦𝘦𝘵𝘪𝘯𝘨 𝘪𝘯𝘵𝘰 𝘢 150 𝘸𝘰𝘳𝘥 𝘴𝘶𝘮𝘮𝘢𝘳𝘺. 𝘛𝘩𝘦 𝘱𝘶𝘳𝘱𝘰𝘴𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘴𝘶𝘮𝘮𝘢𝘳𝘺 𝘵𝘰 𝘱𝘦𝘳𝘴𝘶𝘢𝘥𝘦 𝘵𝘩𝘦 𝘱𝘳𝘰𝘴𝘱𝘦𝘤𝘵 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘢𝘳𝘦 𝘣𝘦𝘴𝘵 𝘴𝘶𝘪𝘵𝘦𝘥 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴. 𝘈𝘯𝘥 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘭𝘺 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘪𝘯𝘴𝘪𝘥𝘦 𝘢𝘯𝘥 𝘰𝘶𝘵, 𝘢𝘯𝘥 𝘢𝘳𝘦 𝘱𝘦𝘳𝘧𝘦𝘤𝘵𝘭𝘺 𝘴𝘶𝘪𝘵𝘦𝘥 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳". Then proceed to email the notes right over them. With a brief Vidyard or Loom attached, thanking them for their time. Explaining the notes, and confirming next steps. Thank me later. PS. If you have any other hacks using ChatGPT Let me know in the comments!
👍 1034 reactions💬 430 comments
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Matt Lakajev

2022-12-30

📝 Copywriting Formulas:
🪝 Hook analysis:	Shocking Statement or Statistic · Numbers/Data Hook
📝 PAS	(Problem, Agitate, Solution): Identify a pain point, make the reader feel the pain more intensely, and then present your offer as the perfect solution.
📝 CCCC	(Clear, Concise, Compelling, Credible): Is your copy easy to understand, direct, interesting, and believable?
🤔 Other notes:
Uses bold text for emphasis on key phrases (Massive Action).
References a well-known authority figure (Alex Hormozi) to add credibility.
Challenges common industry beliefs (channel doesn't matter as much as action).
Uses specific personal achievements and company names as proof points.

At Zoom I sent 80,000 emails in 1 year, and hit 200% At Tele-sense Advisory I made 5,000 Cold Calls and Booked 150 Meetings. Most of the time it doesn't matter the channel that you use. What matters is taking 𝗠𝗮𝘀𝘀𝗶𝘃𝗲 𝗔𝗰𝘁𝗶𝗼𝗻. And just put in the reps. Whilst A/B Testing along the way. Alex Hormozi is the best at articulating this. To Note Whilst I was at Zoom I pretty much never made a Cold Call. And Tele-sense Advisory we don't even have a Sequencing system like Outreach or Outplay Lavender was all we really needed.

👍 90 reactions💬 26 comments

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Matt Lakajev

2022-12-28

📝 Copywriting Formulas:
🪝 Hook analysis:	Joy/Humor Hook · Empathy/Relatability Hook · The Storytelling Hook
📝 CCCC	(Clear, Concise, Compelling, Credible): Is your copy easy to understand, direct, interesting, and believable?
🤔 Other notes:
The post is a personal update, sharing a life event rather than business or advice.
Emoji use ("😅") adds a lighthearted and personal touch.

Can't believe it's less than 3 months till I get to marry this 10 😅 Picking her up from the airport today after her third trip to India to plan the wedding. The hardest working and most loyal person I have ever met. Don't know how I got this lucky. The pic was us at our first Indian wedding together where I got to experience some of what's to come in March 2023.

👍 82 reactions💬 19 comments

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Matt Lakajev

2022-12-24

📝 Copywriting Formulas:
🪝 Hook analysis:	Curiosity Gap · Secret Reveal · Empathy/Relatability Hook · Bold Promise/Solution Hook · Direct Address Hook
📝 AIDA	(Attention, Interest, Desire, Action): Grab their attention, make it relevant, create a desire for the outcome, and tell them what to do.
📝 PAS	(Problem, Agitate, Solution): Identify a pain point, make the reader feel the pain more intensely, and then present your offer as the perfect solution.

Tools I wish people had told me about sooner. Sales Managers, if you don't already have any of these, check them out. They are secret weapons • Lusha - Lead Sourcing • ZoomInfo - Lead Sourcing • Outreach - Sales Engagement • Outplay - Sales Engagement • Lavender - Email Tool • Gong - Recording Tool • Chorus.ai - Recording Tool • regie.ai - AI Everything • Humantic AI - Buyer Intelligence Platform Anything I missed?

👍 131 reactions💬 90 comments

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Matt Lakajev

2022-07-13

📝 Copywriting Formulas:
🪝 Hook analysis:	Curiosity Gap · Social Proof/Testimonial Hook · Bold Promise/Solution Hook
📝 AIDA	(Attention, Interest, Desire, Action): Grab their attention, make it relevant, create a desire for the outcome, and tell them what to do.
📝 PAS	(Problem, Agitate, Solution): Identify a pain point, make the reader feel the pain more intensely, and then present your offer as the perfect solution.
📝 BAB	(Before, After, Bridge): Show them their current frustrating world ("Before"), paint a picture of their ideal world ("After"), and present your offer as the "Bridge" to get there.
📝 PPPP	(Promise, Picture, Proof, Push): A narrative arc. Make a bold promise, help the reader visualize it, offer proof you can deliver, and push them to act.
🤔 Other notes:
Leverages social proof by crediting Belal Batrawy.
Provides context and nuance on the tone for effective delivery of the script.

Current cold call opener I am having success with thanks to ☠️ Belal Batrawy. "Hi Prospect, this is Matthew Lakajev calling from Tele-Sense. Prospect, you were not expecting my call, but do you have a moment, I promise to be brief." The tone is a mix between sincere and 'I don't really like making these calls, but I felt compelled to call you because I know you will find value'. Give it a try.

👍 119 reactions💬 9 comments

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Harald Røine

2022-05-18

📝 Copywriting Formulas:
🪝 Hook analysis:	Curiosity Gap · Secret Reveal · The Storytelling Hook
📝 PPPP	(Promise, Picture, Proof, Push): A narrative arc. Make a bold promise, help the reader visualize it, offer proof you can deliver, and push them to act.
📝 PAS	(Problem, Agitate, Solution): Identify a pain point, make the reader feel the pain more intensely, and then present your offer as the perfect solution.
🤔 Other notes:
Uses bolding for emphasis in the hook.
The narrative structure builds anticipation.
Leverages authority by mentioning a C-level executive from the "world's largest marketing company".
Quantifies impact with "200+ hours" and "mind has been blown so many times I've lost count."
Uses a rhetorical question to make a point ("Why make $300 per hour, when you could make $1000+").
Provides specific data points (Norway agency averages) to anchor the story in reality and highlight the author's achievement.

𝗛𝗼𝘄 𝗜 𝗴𝗼𝘁 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗽𝗿𝗲𝘃𝗶𝗼𝘂𝘀 𝗖𝗦𝗢 (𝗖𝗵𝗶𝗲𝗳 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗢𝗳𝗳𝗶𝗰𝗲𝗿) 𝗼𝗳 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱’𝘀 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗼𝗻 𝗘𝗮𝗿𝘁𝗵 Several years back, I stumbled upon a platform connecting you with mentors, and C-level executives. For one of the prospects I read: “Previous C-level executive in World’s largest marketing company”. I remember that one line piqued my interest. 200+ hours of 1-1 conversations later, my mind has been blown so many times I’ve lost count. The #1 thing I’ve learned is thinking outside the box of traditional meanest, to build concepts and solve the biggest problems and obstacles businesses face. There is always a next paradigm you can see businesses through, a new lens. You should always try to pursue what’s most energy-intense, value stacked, and leveraged. Meaning, that everything is energy. Pursue what creates and generates the most energy. “Why make $300 per hour, when you could make $1000+”. He asked me one day. The $300 an hour is already above the average agency rarely reaches. However, it was my going rate at the moment we started. For reference, the average marketing agency in Norway is making between $87-150K in revenue per employee. $1000 an hour would be equal to $1.95M, more than 10X of what’s the higher average. The process has been thought-provoking and given me the mental frameworks to get to where I am today. I’m excited to see where his mental models, business paradigms, and ways of strategizing will take me, my company, and my network in the future.

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